Stella McCartney Supports Sustainability In Her Fall Winter 2017 Campaign

Stella McCartney is a huge supporter of sustainable fashion and she proves it in her Fall Winter 2017 Campaign.

For her latest advertisement, the designer teamed up with artist Urs Fischer and photographer Harley Weir, creating an unique setting at Scotland’s eastern coast.

While sporting Stella McCartney's latest creations for Fall Winter 2017 season, models Birgit Kos, Huan Zhou and Iana Godnia pose in the landfill as well as in a recycling center.


About her Fall Winter 2017 campaign, Stella McCartney declared:

The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste."

All images by: Stella McCartney


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