Prada’s Resort 2018 campaign


Prada unveiled its Resort 2018 campaign, channeling stylish and chic vibes.

The advertisement campaign mixes together black&white and color images lensed by photographer Willy Vanderperre at Milan Osservatorio.

For the campaign called ‘Perspectives’, the Italian brand tapped once again Kris Grikaite, choosing the Russian beauty as the symbol of Prada's style and femininity.

About the advertisement, Prada's official press release declares:

“The tension between the season’s inspirations of sport and the elegance of the Belle Époque era are played out here in the constant contrasts between the collection’s key looks and the unique architecture of the Galleria. The strict, artificial geometry of the iron and glass panorama is a potent contradiction to Grikaite’s natural, spontaneous demeanor.”

All images by: Prada


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