H&M's next exclusive designer collaboration will be with ERDEM and it will be available to buy worldwide in H&M stores and online from 2 November.
The capsule collection in collaboration with the London-based designer, will feature womenswear, accessories and also for the first time ever a collection for men.
The line will be all about contemporary and vibrant feminine pieces as well as stylish prints and delicate textiles.
About his collaboration with H&M, designer Erdem Moralioglu declared:
“I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. The collection reinterprets some of the codes that have defined my work over the past decade. It’s also inspired by much of my youth, from the English films, ’90s TV shows and music videos I grew up watching to memories of the style that defined members of my family. Taking from these inspirations, I imagined a group of characters and friends off to the English countryside for the weekend. There’s a real play in the collection between something decidedly dressed-up and equally effortless.”
All images by: Erdem x H&M
FASHION FANZONE 2017