After announcing their collaboration, the ERDEM X H&M collection has unveiled its campaign.
The advertisement lensed by photographer Michal Pudelka, stars actors Ruby Dagnall, Tom Rhys Harries, Hero Fiennes Tiffin and Harriet Walter, as well as models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward.
ERDEM X H&M campaign is all about floral patterns, familial style portraits as well as bucolic shots featuring Erdems capsule collection.
About the ERDEM X H&M campaign, photographer Michal Pudelka said:
“We thought it would be great to do a modern take on classical family portraits, creating characters in ERDEMS’s world. The ERDEM x H&M collection really spoke to me, and the working process felt authentic and creatively charged”
All images by: ERDEM X H&M
FASHION FANZONE 2017